10-4 Powered By WOW – Rich Buyer’s presentation on branding

This summary captures the essence of Rich Buyer’s presentation on branding, interspersed with personal anecdotes and humor. Rich Buyer introduces himself as a brand designer, emphasizing the comprehensive nature of branding as encompassing all interactions a company has with the world, from its website to the way it answers the phone. He highlights the importance of Ash Wednesday and Valentine’s Day, relating them to themes of renewal and love. Buyer shares memorable examples of branding successes and blunders throughout history, such as Alexander Graham Bell’s patent for the telephone and the missteps of New Coke and Chevy Nova in foreign markets. He also discusses the failure of companies like Kodak, BlackBerry, and MySpace to adapt to changing markets. Throughout, Buyer uses visual aids and stories to illustrate his points, including personal photos and examples of misspelled menu items. He concludes with an offer to assist attendees with their branding needs and underscores the value of branding in distinguishing a business in its market